Maldron Hotels
Privacy Statement
This is the statement of how Maldron Hotels, operated by Dalata Hotel Group plc. applies the data protection principles to data processed on this website. It is provided to fulfil our obligations under the General Data Protection Regulation (GDPR), which requires greater transparency with regard to your personal information, and which gives you greater control over how we use it.
Go to one of the links below to read a specific section:
The information we collect about you
When we collect and use data about you
Who we share your information with
Who we are
Throughout this privacy statement, “we”, “us”, “our” and “ours” refer to Maldron Hotels and Dalata Hotel Group plc.
“Maldron Hotels” means hotel properties operated under Maldron Hotels brand.
“Dalata Hotel Group plc.” hotel operator of Maldron Hotels. Dalata Hotel Group operates properties including: Maldron Hotels, Clayton Hotels, Belvedere Hotel, The Samuel Hotel, Hotel 7 and the Gibson Hotel.
Maldron Hotels and Dalata Hotel Group plc. having its registered office: 3 Arkle Rd, Sandyford Business Park, Dublin, D18 C9C5, Ireland with registered number: 534888.
We fully respect your right to privacy, any personal information, which you volunteer to Maldron Hotels and Dalata Hotel Group plc. will be treated with the highest standards of security and confidentiality.
General Statement
We are not responsible for the content or privacy practices of other websites. Any external links to other websites are clearly identifiable as such. Some technical terms used in this statement are explained at the end of this page.
This statement outlines how we protect and manage your personal data. Please also read our Cookie Statement, which tells you how we use cookies. For a better understanding of our product and service please read our Terms and Conditions.
By using any of our products or services and/or by agreeing to this Statement, e.g. in the context of registering for any of our products or services, you understand and acknowledge that we will collect and use personal information as described in this Privacy Statement.
If you have any questions about how your information is gathered, stored, shared or used, please contact dataprotection@dalatahotelgroup.com. You have a number of rights in relation to your information, including the right to object to the processing of your personal information for direct marketing or where the legal basis for our use of your data is our legitimate business interests.
To ensure that the personal information we hold on you is accurate and up-to-date, please inform us of any relevant change to your contact details.
As we might amend this page from time to time, we encourage you to visit our Privacy Statement page regularly.
When we collect and use data about you
We use your personal information for various purposes:
1. To provide our products and services to you and perform our contract with you, we use your information in certain cases, such as:
1.1. Bookings
We use your personal information to administer your booking. If the required personal data is not provided, we will not be able to administer your booking. When you make a reservation with us, we will send a booking confirmation by email. On occasion, we may get in touch with you by email or by phone with information related to your stay, meeting or event. This is to respond and handle requests you have made or to assist you and provide you with other relevant information.
1.2. Run the reward programme
If you are a member of Click on Maldron, we use your information to administer your membership, enabling you to gain the exclusive discount that the Click on Maldron gives you.
We also use your contact information to communicate transactional and marketing materials through email or phone.
1.3. Online Services
In order to assist you and provide you with relevant content, we may process your personal information. This may include providing you with offers that you can book or personalising the content on the website. We may also process your personal information when you make enquiries and engage with us through our website or via online chat. In addition, your participation with our social media involves us processing your information on the basis of your consent and in furtherance of our related business interest which includes marketing, service improvements, analytics and service personalisation.
1.4. Direct Marketing
1.4.1. Communication. We also use your contact information to send marketing communication about our products and services, as permitted by law (Privacy and Electronic Communications Regulations which regulates our marketing activities).
We send our customers regular newsletters by email. There may be other times when we get in touch by post, by phone or by texting you, depending on the contact information you share with us.
We also send you an email related to your upcoming stay, such as how to contact the hotel, and information that we feel might be useful to you in planning or getting the best out of your stay with us. You may opt-out from marketing communication at any time by clicking the relevant link in the e-mail message or contacting the marketing department at dataprotection@dalatahotelgroup.com.
1.4.2. Guest Review. We may use your contact information to invite you to write a review after your stay, which may ask for information about the property, the surrounding areas, and the destination. If you don’t want your name to show with your review, you can be displayed anonymously.
By completing a guest review, you’re agreeing that it can be displayed on, for example, our websites, in our social media accounts; to inform other travellers about the quality and services of the hotel.
2. To provide our products and services to you and perform our contract with you, we collect data about you from other source
We may also collect your personal information from other sources, third parties. We may then combine this information with information that was given to us and information we collect about you. This may include information from your travel agent, online companies who’s websites allow you to book various travel services (e.g. Booking.com, Expedia) and other partners. We may use this information for the purposes described in this Privacy Statement.
3. To manage our business for our legitimate interests
“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you the best service and products. For example, we have an interest in making sure our marketing is relevant to you, so we may process your information to send you email marketing that is tailored to your previous stay(s).
3.1. Conduct marketing activities
3.1.1. We share personal information with media agencies, social media platforms, search engines, and other online platforms to help us target our online marketing and promote relevant offers. To create target audiences, these platforms may also use personal information they hold and combine or match it against the personal information received from us. Target audiences are the audiences that we think would be interested in our online advertising. We further segment our communications to ensure our advertising efforts are customised to your preferences.
3.1.2. When you participate in our promotional activities (e.g. competitions during trade shows or on our social media channels), your contact information will be collected to administer these promotions. If you agree (opt-in), we will use your contact information to send you regular news and offers related to our products and services. You will only be added to our marketing database with your prior marketing opt-in permission located on the form your contact details were collected. You can unsubscribe/opt-out from marketing communication at any time by clicking the relevant link in the e-mail message or contacting the marketing department at dataprotection@dalatahotelgroup.com.
3.1.3. If you choose to participate in our social media activities (e.g. competitions, shared offers or other promotions), we may use the publicly available information you voluntarily share with us during the activity (e.g. your photos). This information might only be used in connection with that specific activity.
3.1.4. Provided that you have not objected us using your details in this way, we may contact your business contact information to provide you with information related to our services and products, which we think will be of interest and value to you (meeting, event planning, corporate room rate or any other).
3.1.5. We may use automated decision making to provide our current customers with relevant offers which are delivered by email.
3.1.6. To offer the best service, we have the ability to retain your contact details should you input them on our website using VeCapture by VeInteractive. This enables us if you do not complete your transaction by clicking submit to send you the email reminder to continue with your reservation. Such contact details may be used to contact you to assist with your transaction only. The information you enter into our booking forms may be collected and stored briefly so that we can contact you in relation to the nature of your attempted transaction, even if you don’t confirm the transaction. This may be used to send an email and will not use this data for any other purpose, we won’t store it for longer than necessary and we certainly won’t share it with any other company. Our aim is to provide you with the highest level of service that we can.
3.2.Analytical
To better understand how you interact with our websites. Enhance the user experience, and improve the functionality and quality of our services.
4. Market research
We may ask our customers to take part in market research. Any additional personal details that you give us as part of the market research will only be used with your consent.
5. To adhere to reasons of public interest including in the area of public health
We may need to request personal data from you to assist government bodies or other competent authorities to adhere to public health advice.
Who we share your information with
Our commitment is to protecting your privacy. We protect your information from unauthorised use or loss and will only pass your data to our business partners, to fulfil your requirements, improve our services, in the public interest or under public health grounds or where we are required to do so by law.
We use a range of third parties to provide services – either directly or indirectly. Where relevant, these companies are required to comply with our data privacy and information security standards when handling personal data and we aim that they do not compromise your personal data and information. We may share your personal data and information if we believe in good faith that such disclosure is authorised by law or is necessary to protect your personal safety. Such disclosure may include a cross-border transfer of personal data and information. If legally compelled to disclose your information to a third party, we will use commercially reasonable efforts to notify you in advance of a disclosure unless legally prohibited.
In the event of an unpaid account or disputed account, we will instruct our appointed debt recovery agents/solicitors to proceed with the necessary course of action to retrieve any monies due to our Company without prior consent from the customer. Only information held that is relevant to the matter in hand will be passed to our appointed third party agents.
Security and retention procedures
We take security responsibilities seriously, employing the most appropriate physical and technical measures, including staff training and awareness and we review these measures regularly.
We will keep your personal data for as long as it is necessary to enable you to use our services, to provide our services to you, unless a longer retention period is required. This is to comply with applicable laws, resolve disputes with any parties and otherwise as necessary to allow us to conduct our business, including to detect and prevent fraud or other illegal activities. All personal data we retain will be subject to this Privacy Statement. If you have a question about a specific retention period for certain types of personal data we process about you, please contact us via the contact details provided below.
You have the right to complain
You have the right to complain to the Data Protection Commission or another supervisory authority here.
Contact details
If you have any questions about your personal data or if you wish to exercise any of your data rights, please contact us:
Email: dataprotection@dalatahotelgroup.com Phone: +353 (01) 206 9400 Postal Address: 3 Arkle Rd, Sandyford Business Park, Dublin 18, D18 C9C5
Complaint resolution
All customer complaints are promptly escalated to the relevant manager. We deal with all complaints fairly and promptly and all issues are resolved as quickly as possible. Where any customer is dissatisfied with the outcome of our efforts to resolve their complaint, the matter will be raised with senior management. Where any customer remains dissatisfied, they are notified of their rights to refer their complaint to the relevant Ombudsman.
Google Universal Analytics
What is Google Analytics?
Google Analytics is a web analytics service provided by Google, Inc. Google Analytics uses cookies in order to evaluate your use of our website. Browsers do not share cookies across domains.
How Google Analytics Works
Google does not collect or store personal information. Google Analytics prohibits the tracking or collection of personal information or association of personal information with web analytics information. Google Analytics does not report the actual IP address information of Google Analytics customers.
What Google Analytics features are enabled by us?
The following Google Analytics Advertising features are enabled in respect of our use of Google Analytics:
User ID -This allows us to associate multiple sessions (and any activity within those sessions) with a unique ID, in this case an ID derived from online interactions with us. When the unique ID and any related engagement data is sent to Google Analytics, all activity is attributed to one anonymous user who is not personally identifiable in the reports.
With the unique ID, we can get a more accurate user count, analyse the signed-in user experience, and get access to the new cross-device reports.
In addition with a unique ID, we can present more relevant advertising to a user as the unique ID can indicate if an anonymous user is an existing user of ours without removing the anonymity of that user.
While Google Analytics cookies are targeting cookies which use a unique ID and can track your visits around different websites, the information collected is anonymous and you will not be personally identifiable to us.
Demographics and interests reporting – Understand how our site audience breaks down by age, gender, and interests.
Google Analytics data sharing settings enabled: – Google products & services – we share Google Analytics data with Google to help improve Google’s products and services.
Benchmarking – we contribute anonymous data to an aggregate data set to enable features like benchmarking and publications that can help us to understand data trends. All identifiable information about our website is removed and combined with other anonymous data before it is shared with others.
Technical support – Google technical support representatives have access to our Google Analytics data and account when necessary to provide service and find solutions to technical issues.
Opt-out - Users may opt out of Google Universal Analytics’ use of cookies by visiting the Google Universal Analytics opt-out page.
Storage Location - Google stores the information collected by the cookie on secure Google servers.
Google AdWords
What is Google AdWords?
Google AdWords is an advertising analytics service provided by Google, Inc.
How Google AdWords Works
AdWords uses temporary cookies that are stored on a user’s computer for a limited period. Only pages that a user has visited containing the Google conversion code are tracked.
Google does not collect or store personal information. Conversions are not isolated: This means that neither Google nor we can match conversion data to specific customers. Instead Google or ourselves can just see overall data for ads and keywords.
Opt out: There is no opt out available for this third-party cookie. If you do not wish for this third-party cookie to be on your computer, please do not click on Google Ads.
Storage Location: Google stores the information collected by the cookie on secure Google servers.
Google AdWords Remarketing
What is Google AdWords Remarketing?
AdWords Remarketing is a remarketing and behavioural targeting service provided by Google Inc.
How Google AdWords Remarketing works
This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It means that we advertise to previous visitors who haven’t completed a task on our site, for example not completing a booking. This could be in the form of an advertisement on a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our websites.
Google does not collect or store personal information.
Opt out: Users may opt-out of AdWords Remarketing use of cookies by visiting the AdWords Remarketing opt-out page.
Storage Location: Google stores the information collected by the cookie on secure Google servers.
DoubleClick by Google
What is DoubleClick?
DoubleClick leverages a 64-bit persistent cookie tied to the doubleclick.net domain. The contents of the cookie consist exclusively of a single string of random characters. DoubleClick cookies expire two years after they are placed on the web browser. Only pages that a user has visited containing the DoubleClick code are tracked. DoubleClick also uses Remarketing pixels – a pixel is a small, invisible piece of code that tells DoubleClick to save visitors’ cookies to our websites on a list. Third-party vendors, including DoubleClick (owned by Google), then use the cookies to serve ads on sites across the internet based on someone’s past visits to our websites.
DoubleClick does not collect or store personal information.
Opt-out: Users may opt-out of Double Click cookies by visiting the DoubleClick opt-out page.
Storage Location: Google stores the information collected by the DoubleClick cookie on secure Google servers.
For more information go to Privacy Policies and Privacy Ads.
Managing Cookies
Can I disable cookies from your website?
It is possible to stop your browser accepting cookies from particular websites. However, disabling cookies from our site will mean you lose a lot of functionality, which will have a detrimental impact on your browsing experience and mean that you only have limited access to personalised areas of the site.
How to block or delete cookies
We have explained to you what cookies are and what they do, you can delete or disable cookies if you want to and the links below will explain how to do this. It is possible to block some or all cookies, or even to delete cookies that have already been set; but you need to be aware that you might lose some of the functionality of the website by blocking strictly necessary cookies that are outlined above.
If you wish to restrict or block the web browser cookies set on your device, you can do this through your browser settings; the Help function within your browser explains how to change these settings.
Microsoft Internet Explorer – How to delete cookies in Microsoft Internet Explorer
Google Chrome – How to delete cookies in Google Chrome
Firefox – How to delete cookies in Firefox
Safari – how to delete cookies in Safari
You can also visit www.allaboutcookies.org, which contains comprehensive information on how to manage cookies on a wide variety of desktop browsers.
Glossary of technical terms used
- Web browser; the piece of software you use to read web pages. Examples are Microsoft Internet Explorer, Netscape Navigator and Opera.
- IP address; the identifying details for your computer (or your internet company’s computer), expressed in “internet protocol” code (for example 192.168.72.34). Every computer connected to the web has a unique IP address, although the address may not be the same every time a connection is made.
